Swanky Apparel Co. is a local streetwear brand and concept store established in 2020, Pasig City. The goal of the brand is to make everyone look elegant while on streets anywhere in the country.
HISTORY
Swanky Apparel Co. started as a vision of a young guy who loves to wear local streetwear brands. He started to be a loyal customer of the brands like TeamManila, DailyGrind, Gnarly and DBTK. He always wanted to join the graphical team of these brands and later on got an idea to create his own brand. He later on decided to start designing for his own brand.
The Founder decided to think of a brand name that will fit for his target market and the designs. He later decided to use the word "Swanky" which translates as "fashionably elegant". For the Founder, his vision to make everyone elegant even on streets.
THE PLAN
Plans for Swanky Apparel was stopped due to some events happened on the family of the Founder and the funds allotted for the brand was used for his own family. After 3 years, the Founder gave life to the brand again. Days after finalizing the 1st collection, the Founder found a great space to start a concept store. He later on decided to get this space and start a concept store that will cater other local streetwear brands.
THE PHYSICAL STORE
Swanky Apparel Shop started to open on 21st of December 2020. A day before the opening, the Founder hesitates to continue for the opening since he only got few of the brands displayed on the physical store. Night before the opening, a very close friend of the Founder who is also the owner of PRINTISM (main supplier of Swanky Apparel) contacted him and asked to go to one of the biggest local streetwear concept store in the Philippines, MSTR Shop in Bambang, Tondo to get some brands to resell for the Swanky Apparel Shop. Founder decided to continue the opening on the day after. On the day of the opening, is also the official release of the 1st collection of Swanky Apparel Co. brand.
